January 2025

Mastering Ask Engine Optimisation: A Beginner’s Guide
AEO, SEO

Mastering Ask Engine Optimisation: A Beginner’s Guide

In a digital world dominated by search engines like Google, Bing, and Yahoo, the concept of “Ask Engine Optimisation” (AEO) is gaining significant traction. But what exactly is AEO, and how does it differ from traditional Search Engine Optimization (SEO)? What is Ask Engine Optimisation? Ask Engine Optimisation focuses on enhancing your online presence to […]

A Website is a Marketing Tool, Not a Magic Wand
Marketing, Tools

A Website is a Marketing Tool, Not a Magic Wand

In today’s digital age, having a website has become a fundamental component of any business strategy. From small startups to multinational corporations, an online presence is indispensable for reaching customers, building brand awareness, and driving sales. However, it’s crucial to recognize that a website is not a magic wand that guarantees instant success. Instead, it

Long SMS vs Short SMS + Email for marketing
Sales Techniques

Long SMS vs Short SMS + Email for marketing

Both approaches, sending long SMS messages or combining short SMS messages with email can work well, depending on your audience and goals. Here’s a breakdown to help you decide: Long SMS Messages Advantages: Disadvantages: Short SMS with Links Advantages: Disadvantages: Combining Short SMS + Email Advantages: Disadvantages: There is no Best Practices for SMS +

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